Our Journey
Formula 13 wasn't just whipped up in some sterile lab; it was born in the bustling, chatter-filled air of a family-owned barbershop in Tooele, Utah, where the snip of scissors and the buzz of clippers are the soundtrack of innovation. Created by real barbers, folks who can tell a cowlick from a quiff at fifty paces, Formula 13 is the result of genuine barbering wisdom. These hair aficionados spent months in the trenches, testing and tweaking the formula on real clients, not just mannequins, until it was just right.
Crafted with barber expertise and a fierce commitment to customer care, we've axed the nasty toxins you'd find in other pomades. Why? Because we believe in grooming that's good for you and the planet. Formula 13 is cleaner, safer, and yes, it's got that magic touch for your mane.
Proudly made in the USA, Formula 13 stands for quality you can trust, priced fairly because we believe in grooming greatness for all, not just those with deep pockets. Our mission? To "be better." Better for your hair, better for your health, and better for your wallet. We're beholden to you, our customers, delivering superior grooming products that don't just style your hair but care for it too. With Formula 13, you're not just styling; you're investing in American craftsmanship from a small town with big dreams for your hair.
I used Formula 13 for the first time during a long day of video shoots. Typically, by the end of such days, my hair would be breaking down and frizzed out due to sweat, but after a full day of both outdoor and indoor shooting, my hair held up remarkably well. I'm very impressed.
— Juan V.
I use a pomade to keep my braids neat and to control flyaways when my girlfriend braids my hair. Usually, other pomades lose their grip quickly, and the flyaways return within hours. However, with Formula 13, the braids remain fresh and tight, and the scent is fantastic!
— Khristian D.
I've tried numerous pomades, and I can usually tell right away if a product will hold up. My hair is extremely thick, so without a strong hold, there's no point in using it. This pomade, however, is excellent! It manages to hold my thick hair effectively, gives a nice shine, and smells great too! It's definitely become my new go-to pomade.
— Paul B.
My hair was glued in style all day long. It didn't break down with combing, yet stayed smooth. Like wax but without the fuss. Curious about wash-out, but for now, major props!
— Jason M.