Formula 13 Pomade
Formula 13 Standard Hold was handcrafted right here at Black Cat Barber Co.
It’s a water-soluble medium-hold pomade that washes out easily with just water. Smooth, never sticky, and packed with the perfect amount of all-day control, it performs beautifully on every hair type—whether you’re going for classic or modern styles.
The scent is our closely guarded signature blend, nicknamed Black Cedar in honor of Utah’s towering cedar trees. One whiff and people can’t help but lean in for a second sniff.
Best of all, it’s completely dye-free and made with only 11 ingredients. Good luck finding another pomade that delivers this much power with so few components… because it doesn’t exist.
Inside of Formula 13
No Harsh Chemicals or Dyes
Paraben-free • PEG-free • Dye-free. Clean grooming made with only 11 ingredients total.
Cruelty-Free & Vegan
Made with zero animal byproducts and never tested on animals. Gentle on your hair, & kind to every animal.
American Made
Our pomade and even the container it comes in are both crafted right here in the good ol’ USA.
Easy Washout
Water-based and easy to rinse — washes out quickly and cleanly, without any heavy or harsh buildup.
Why choose Formula 13?
Black Cat Barber launched Formula 13 Pomade with one goal in mind: to bring barbershop-quality grooming into your daily routine. Born out of years of cutting, styling, and perfecting hair, the barbers at Black Cat wanted a product that delivered lasting hold, natural shine, and easy application—just like the products they use on clients every day.
Crafted in-house and tested by pros, Formula 13 captures the essence of a timeless barbershop experience, giving you the tools to look sharp with confidence.
