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Formula 13 Pomade
Achieve the perfect look with this water-based pomade, offering a strong yet flexible hold and a high-shine finish. It not only styles but also enriches your hair with hydration and smoothness for an all-day, polished appearance.
Pairs well with
What's In our Pomade?
Ingredients breakdown :
Here's a breakdown of each ingredient and its effect on your hair:
Water (Aqua): The base of the pomade, providing hydration and a medium for the other ingredients.
Ceteareth-25: A surfactant that helps to emulsify the ingredients and improve the texture of the pomade.
Glycerin: A humectant that attracts moisture to the hair, helping to keep it hydrated and frizz-free.
VP (Vinyl Pyrrolidone): A film-forming agent that helps to create a flexible hold and adds shine to the hair.
Methacrylamide: A polymer that provides a strong, long-lasting hold and helps to create a matte finish.
Vinyl Imidazole Copolymer: Another polymer that helps to create a flexible hold and adds shine to the hair.
Fragrance: Adds a pleasant scent to the pomade, enhancing the overall user experience.
Dimethicone: A silicone that helps to smooth and soften the hair, reducing frizz and flyaways.
Sodium Benzoate: A preservative that helps to extend the shelf life of the pomade.
Potassium Sorbate: Another preservative that helps to prevent the growth of bacteria and mold.
Citric Acid: A pH adjuster that helps to maintain the stability of the pomade.
Special Notes
There are a few ingredients in the pomade that could potentially cause issues for some individuals:
Fragrance: Some people may be sensitive or allergic to certain fragrances, which could cause skin irritation or allergic reactions.
Dimethicone: Although dimethicone is generally considered safe, some people may be sensitive to it. It's a silicone-based polymer that can sometimes cause build-up on the scalp and hair, leading to dryness or irritation.
Ceteareth-25: This ingredient is a surfactant, which means it helps to emulsify the other ingredients in the pomade. Surfactants can sometimes be drying or irritating to the scalp and hair, especially for people with sensitive skin.
Methacrylamide: This polymer is used to provide a strong hold and a matte finish. While it's generally considered safe, some people may be sensitive to it.
Vinyl Imidazole Copolymer: This polymer is also used to provide a strong hold and a matte finish. Like methacrylamide, it's generally considered safe, but some people may be sensitive to it.
Sodium Benzoate and Potassium Sorbate: These are preservatives that help to extend the shelf life of the pomade. Some people may be sensitive to these ingredients, but they're generally considered safe.
Citric Acid: This is a pH adjuster that helps to maintain the stability of the pomade. While citric acid is generally considered safe, some people may be sensitive to it.
It's important to note that these potential issues are rare, and most people will be able to use the pomade without any problems. However, if you have a history of skin sensitivity or allergies, it's always a good idea to do a patch test before using a new product.

Formula 13 Pomade
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Inside of Formula 13
Animal Byproduct Free
Promotes sustainability, reduces cruelty, and supports healthier, more ethical choices.
Toxic Paraben Free
Protects your skin from harmful chemicals, reduces the risk of irritation, and supports overall long-term health.
PEG Free
Minimizes exposure to potentially harmful contaminants, meaning gentler and safer products for both your skin and the environment.
No Artificial Colors
Reduces the risk of skin irritation and allergic reactions, while promoting a more natural and safe product experience.
Testimonials
I used Formula 13 for the first time during a long day of video shoots. Typically, by the end of such days, my hair would be breaking down and frizzed out due to sweat, but after a full day of both outdoor and indoor shooting, my hair held up remarkably well. I'm very impressed.
— Juan V.
I use a pomade to keep my braids neat and to control flyaways when my girlfriend braids my hair. Usually, other pomades lose their grip quickly, and the flyaways return within hours. However, with Formula 13, the braids remain fresh and tight, and the scent is fantastic!
— Khristian D.
I've tried numerous pomades, and I can usually tell right away if a product will hold up. My hair is extremely thick, so without a strong hold, there's no point in using it. This pomade, however, is excellent! It manages to hold my thick hair effectively, gives a nice shine, and smells great too! It's definitely become my new go-to pomade.
— Paul B.
My hair was glued in style all day long. It didn't break down with combing, yet stayed smooth. Like wax but without the fuss. Curious about wash-out, but for now, major props!
— Jason M.
FAQs
What's the deal with pomade? Is it good for my hair?
Pomade can be your hair's best friend if you're looking for shine and hold. It's like the spotlight for your hair, making it look vibrant and healthy. But remember, like any good friendship, don't overdo it; balance is key!
Can I use pomade every day without turning my hair into a greasy mess?
Absolutely, but moderation is crucial. Think of pomade like seasoning your hair; a little can enhance the flavor, but too much and you'll need to wash it out more than you'd like.
Water-based vs. Oil-based Pomades: Which should I choose?
If you want a relationship with your pomade that's easy to get out of (wash out), go water-based. If you're in for the long haul with strong hold and don't mind a bit of a struggle to wash it out, oil-based is your match.
How do I get pomade out of my hair? Do I need to shampoo like I'm scrubbing for surgery?
Not quite. However, oil-based pomades might require a shampoo or two. Water-based ones are less clingy. If it's stubborn, a bit of conditioner before shampoo can help break it down, think of it as negotiating with your hair.
How do I avoid looking like I've used my hair as a dipstick for my car?
Use a small amount, to begin with, and warm it up between your hands. Think less is more, and you're aiming for suave, not slick.